Half.Echo’s debut collection was born from field recordings, city dust, and sonic residue. We were brought in to translate that into a fashion campaign and digital presence — one that sounds, scrolls, and breathes with raw urbanity.

The microsite features analog textures, layered audio-reactive visuals, and editorial spreads that hover like noise fragments. Our visual language borrowed from cassette tapes, lo-fi zines, and CCTV — turning nostalgia into design.